Are you looking for a way to expand your market reach? SMS marketing services can help you target potential customers and keep them in a loop. A marketing platform like Textedly offers bulk texting services to help you increase revenue.
Before we dive into the process, let’s get the basics right.
What’s SMS marketing? It involves sending messages to customers and prospects. A text message may contain important information, specials, or updates about your business. While this technique helps to target users who have expressed their interest in your business, it also increases customer retention.
How SMS marketing services work
Text messaging is a simple process that consists of two key steps. The first one is to allow customers to opt-in and out. They can receive such details via SMS. A confirmation message is sent after opting in, and there’s an opt-out code if a customer wishes to unsubscribe.
But for the process to be effective, you need a platform to draft the message. If you’re looking for two way communication, you should use text marketing software (a common feature in most businesses).
A delivery platform like Textedly allows for segmentation and management. This means that the most relevant messages are sent first to customers who are likely to convert.
Before you click the send button, you should think about the frequency. No customer likes to be overwhelmed with texts – it can be annoying. Although every business is different, you should pay attention to the frequency. As a best practice, you should send a text once a week or once a day if there’s a special event.
The time you send the texts also matters. You should not send them too early in the morning or late in the evening.
Phone numbers for your SMS marketing efforts
Toll-free numbers are effective in mass messaging and allow for two way communication. This is what you need to expand your customer service or sales.
A 5 or 6-code number is shorter than a full phone number and is commonly used in a majority of text blasts.
To increase engagement, you should let your customers know who is sending the message and include a call to action. You can draft the wittiest message ever, but if you don’t ask for their feedback, you could be losing valuable customers down the sales funnel. To reap the benefits of SMS messaging, you should get more people on the subscribers’ list. Remember, SMS marketing is a simple way to increase engagement and customer loyalty.
Text messaging is an effective way of getting in touch with customers within your vicinity. Apart from informing them about the current deals, it sends reminders of the upcoming events.